Odds Magazine

This is a fictional project for non-fictional people. My idea was to create graphic
identity and magazine with generally odd topics so I chose the name Odds, which suits well to idea about actual inconstancy and multiplicity of our cultural tendencies.
odds
ɒdz/noun
the ratio between the amounts staked by the parties to a bet, based on the expected probability either way.
“Nicer is starting at odds of 8-1”
the chances or likelihood of something happening or being the case.
plural noun: the odds
“the odds are that he is no longer alive”
synonyms: likelihood, probability, chances, chance, balance
the balance of advantage; superiority in strength, power, or resources.
“she clung to the lead against all the odds”
synonyms: advantage, lead, edge, superiority, supremacy, ascendancy
“the odds are in our favour”

Front Cover 10 Front Cover 11 Front Cover 12 Spread Spread1 Spread2 Spread3 Spread4 Spread5 Spread6 Spread7 Spread8 Spread9 Spread10 Spread11 Spread12 Spread13 Spread14 Spread15 Spread16This is a fictional project for non-fictional people. My idea was to create graphic identity and magazine with generally odd topics so I chose the name Odds, which suits well to idea about actual inconstancy and multiplicity of our cultural tendencies. odds ɒdz/noun the ratio between the amounts staked by the parties to a bet, based on the expected probability either way. "Nicer is starting at odds of 8-1" the chances or likelihood of something happening or being the case. plural noun: the odds "the odds are that he is no longer alive" synonyms: likelihood, probability, chances, chance, balance the balance of advantage; superiority in strength, power, or resources. "she clung to the lead against all the odds" synonyms: advantage, lead, edge, superiority, supremacy, ascendancy "the odds are in our favour"

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